Privacy Policy

01

Overview

This Privacy Policy explains how Elite Home Theater Seating Inc. ("Elite HTS," "we," "us," or "our") collects, uses, and protects personal information you provide to us or that we generate through your use of our website and services.

This Policy applies to all products, services, and interactions with Elite HTS — including purchases, trade program inquiries, website browsing, and communications with our team. By using elitehts.com or purchasing from us, you agree to the practices described here.

Elite HTS is committed to protecting your privacy in compliance with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and the privacy laws of British Columbia.

02

Who We Are

Elite HTS is the data controller of your personal information. We are headquartered in Surrey, British Columbia, Canada, with a U.S. showroom at the Las Vegas Design Center.

We have designated a Data Protection Officer (DPO) who is responsible for overseeing our privacy practices. You can contact our DPO at any time using the details in Section 12 of this Policy.

03

What We Collect

We collect personal information that is relevant to our products, services, and the relationship we have with you. Depending on how you interact with Elite HTS, this may include:

• Contact & Identity — Name, title, mailing address, email address, and phone number.
• Purchase & Order Details — Products ordered, configuration choices, payment methods used, order history, and warranty records.
• Communications — Records of phone calls, emails, social media messages, and other correspondence with our team.
• Trade Program Information — Business name, professional credentials, and trade pricing agreements for interior designers, AV integrators, and dealers.
• Website Usage Data — Pages visited, links clicked, time spent on pages, and browsing behaviour collected via cookies and analytics tools (see Section 05).
• Marketing Preferences — Records of marketing consents, opt-outs, and communication preferences.
• Third-Party Data — Where relevant, demographic or contact information obtained from approved third-party sources to help us improve our products and services.

We collect this information directly from you, through your use of our website and configurator tools, or through partners such as authorized dealers and interior designers who refer you to us. We will always make it clear when providing personal information is optional.

04

How We Use Your Data

We use your personal information only for legitimate purposes connected to our business and your relationship with us. These include:

Fulfilling Your Order

• Processing and managing purchase orders and custom configurations
• Communicating about order status, production timelines, and delivery
• Processing payment and managing warranty claims
• Providing white glove delivery coordination

Running Our Business

• Maintaining accurate customer records
• Internal accounting, auditing, and legal compliance
• Testing and improving our website, configurator, and internal systems
• Developing new products and improving existing ones
• Supporting authorized dealers and trade partners

Marketing & Personalization

• Sending product updates, promotions, and content you have opted into
• Personalizing your experience on our website and digital channels
• Analysing customer behaviour to improve relevance of offers and communications

Legal & Compliance

• Complying with applicable Canadian federal and provincial laws
• Responding to regulatory inquiries or legal proceedings
• Detecting and preventing fraud or misuse of our services

05

Cookies & Tracking Technologies

Our website uses cookies and similar tracking technologies to improve your experience, analyse usage, and support our marketing. A cookie is a small text file placed on your device when you visit our site. Some cookies are essential for the site to function; others help us understand how visitors use it.

Types of Cookies We Use

Type	Purpose	Examples
Essential	Required for the website and configurator to function. Cannot be disabled.	Session management, security, form state
Analytics	Help us understand how visitors interact with our site — pages visited, time on page, click paths — so we can improve the experience.	Google Analytics, Hotjar, Mouseflow
Functional	Remember your preferences and selections (e.g. configurator choices, saved favourites) to provide a more personalized experience.	Preference storage, favourites tool
Marketing	Used to deliver relevant advertising and track the effectiveness of our campaigns across digital channels.	Facebook Pixel, Google Ads, Custom Audiences

Hotjar & Mouseflow

We use Hotjar and Mouseflow to help us understand how visitors use our website — including which pages they visit, which links they click, and how they navigate our configurator. These tools collect data such as anonymized IP addresses, device screen size, browser type, and geographic location (country only). This data is stored in a pseudonymized profile and is never used to identify individual users. For more details, see the Hotjar Privacy Policy and the Mouseflow Privacy Policy.

Managing Your Cookie Preferences

When you first visit elitehts.com, you will be asked to consent to non-essential cookies. You can update your preferences at any time through our cookie settings tool or by adjusting your browser settings. Please note that disabling certain cookies may affect the functionality of our website and configurator.

Most browsers allow you to refuse or delete cookies. For guidance, visit your browser's help documentation. You can also opt out of Google Analytics tracking at tools.google.com/dlpage/gaoptout.

06

Legal Grounds for Processing

Under PIPEDA and applicable Canadian privacy law, we process your personal information based on the following grounds:

• Contractual Necessity — Processing required to fulfill your order, manage your account, or deliver warranty service.
• Legitimate Interests — Processing that is in the reasonable interests of our business and does not override your privacy rights, such as improving our products, preventing fraud, and business analytics.
• Legal Obligation — Processing required to comply with applicable Canadian laws and regulations.
• Consent — Where we rely on your consent — particularly for direct marketing and non-essential cookies — you may withdraw that consent at any time by contacting us or using the opt-out tools provided.

07

Sharing Your Data

We do not sell your personal information. We may share it only in the following circumstances, and only to the extent necessary:

• Service Providers — Companies that support our operations, including delivery and logistics partners, payment processors, IT and hosting providers, and customer service platforms.
• Trade & Design Partners — Authorized dealers, interior designers, or AV integrators involved in a project where you have engaged their services alongside Elite HTS.
• Marketing Platforms — Digital advertising and analytics platforms (such as Google and Meta) used to deliver relevant communications to opted-in customers.
• Market Research — Third-party research firms that help us develop and improve our products and services, under strict confidentiality agreements.
• Legal & Regulatory Bodies — When required by law, court order, or regulatory authority.
• Business Transfers — In the event of a sale, merger, or transfer of all or part of our business, personal information may be transferred to the acquiring entity.

All third parties who handle your data on our behalf are required to maintain appropriate security standards and are prohibited from using your data for any purpose beyond what we have authorized.

08

International Data Transfers

Elite HTS is headquartered in Canada. If you are located outside Canada, your personal information will be transferred to and processed in Canada. Canada is recognized as having adequate privacy protections for most international data transfer purposes.

We also work with service providers and platforms based in the United States and other countries. When your information is transferred to these jurisdictions, we ensure appropriate safeguards are in place — including contractual protections — to maintain a standard of privacy protection consistent with Canadian law.

09

Data Retention

We retain your personal information for as long as is necessary to fulfill the purposes for which it was collected, and in accordance with applicable legal requirements. In general:

• Customer Records — Retained for the duration of our relationship with you and for a reasonable period thereafter, in case of warranty claims or legal proceedings.
• Transaction & Order Data — Retained for a minimum of seven (7) years to meet accounting and tax obligations.
• Marketing Data — Retained until you opt out or withdraw consent, after which your information is suppressed from future communications.
• Website Analytics — Aggregated and anonymized data may be retained indefinitely. Identifiable session data is typically retained for no longer than 13 months.

When personal information is no longer needed, we securely delete or anonymize it in accordance with our data retention practices.

10

Your Rights

Under PIPEDA and applicable Canadian privacy law, you have the following rights regarding your personal information. To exercise any of these rights, please contact our DPO using the details in Section 12.

• Right to Access — Request a copy of the personal information we hold about you and information about how we process it.
• Right to Correction — Ask us to correct inaccurate or incomplete information.
• Right to Withdraw Consent — Where processing is based on your consent, withdraw it at any time without affecting the lawfulness of prior processing.
• Right to Object — Object to processing for direct marketing purposes or processing based on our legitimate interests.
• Right to Erasure — Request deletion of your personal information where we no longer have a lawful basis to retain it.
• Right to Restriction — Request that we limit how we use your data in certain circumstances.
• Right to Data Portability — Request that your data be provided in a structured, machine-readable format where technically feasible.
• Right to Complain — Lodge a complaint with the Office of the Privacy Commissioner of Canada at www.priv.gc.ca.

We will respond to all requests within 30 days. In complex cases, we may extend this by an additional 30 days, and will notify you if this is necessary.

11

Marketing Preferences

With your consent, we may contact you by email, SMS, phone, post, or digital channels (including Facebook and Google) to share product updates, promotions, and content we think you'll find relevant.

• Email & SMS — Use the unsubscribe link in any marketing email or reply STOP to any SMS to opt out immediately.
• Phone — If you receive a marketing call, ask the representative to add you to our do-not-call list.
• Written Request — Write to Elite HTS at Unit 406, 17665 66A Avenue, Surrey, BC V3S 2A7, marked for the attention of the DPO, or use the subject line "I want to opt out of marketing messaging" when emailing via our Contact Us page.

Opting out of marketing does not affect transactional communications related to your order, warranty, or account.

12

Contact & Data Protection Officer

If you have any questions about this Privacy Policy, wish to exercise your rights, or want to reach our Data Protection Officer, please use any of the following:

Elite HTS reserves the right to update this Privacy Policy at any time. Changes will be posted to this page with a revised effective date. We encourage you to review this Policy periodically.